Vision and Mission


  • To unite, promote and provide services to its members with the purpose of developing/improving the quality of financial services business pursuant to its capacity and the prevailing regulation in Indonesia.
  • To promote cooperation, exchange of information and nurture good understanding among members of the association as well as to maintain good cooperation with government and with other third party creating a sound and harmonized relationships.
  • To develop and and improve the role of Financial Services Companies being one of the Financial alternatives in Indonesia as well as giving contribution for the development of national economy.
  • To give opinion or suggestion to the government in order to establish a sound and competitive business climate for the financial services industry in Indonesia and to uphold the welfare and common interest of its members.
  • To represent the financial service companies in Indonesia in effort to protect their interest in the discussions relating to the development of financial services industry both domestically and abroad.


  • To create the Indonesia Financial Services Association as the main institution for the exchanging the ideas and information, and for accommodating, researching and processing the material and issues related to the Financial Companies business in the broadest sense of words.
  • To accommodate and seek solution for the problems encountered by the members and if necessary to give opinion to the government institutions, either central or local province, and/or other relevant authorities.
  • To furnish information, to give advice, to provide education, training and guidance as well assistance to the members in order to improve the capability and competency of their human resources so as their need on professional manpower can be fulfilled.
  • To form committees as might be deemed necessary, either at central or local province, in order to support the activity of the association.
  • To enter into cooperation and to maintain good relation with the instituti on/agency/bureau of the government or private sector, either in the country or abroad, as long as it is not in contravention with the purposes and objectives the association and the prevailing laws and regulation.
  • To engage in any other business activities as long as it is notin contravention with the purposes and objectives of the association.




The existence of finance industry (multi finance) in Indonesia is actually not too long ago, especially when compared with developed countries. From several sources, it is known that this industry began to grow in Indonesia in 1974. Its birth is based on a Joint Ministrial Decree (SKB) of three Ministers; Minister of Finance, Minister of Industry, and Minister of Trade.

A year after the issuance of the joint decree, PT Pembangunan Armada Niaga Nasional was established in 1975. Then, the Company changed its name to PT (Persero) PANN Multi Finance. Then through the Presidential Decree (Keppres) no. 61/1988, which was further followed up by Minister of Finance Decree no. 1251 / KMK 013/1988, the Government opens wider opportunities for the finance business, with activity coverage including leasing, factoring, consumer financing, venture capital and credit cards.

Being a similar industry, the development of leasing industry is relatively slower compared to the banking industry. Especially when compared to the banking era of post 1988 Deregulation Package where banks emerged and mushroomed. The Government's banking deregulation has produced large numbers of banks, although in a small scale. But many people pointed this 88 Deregulation Package being the source of furture gloomy banking period. The peak, occurred in 1996 when the government liquidated 16 banks followed by the entry of several other banks in the care of the Indonesian Bank Restructuring Agency (IBRA).

However, finance companies are also capable of developing quite impressively. Until now, leasing in Indonesia has participated in the company's financing. The type of goods financed continues to increase. If previously it is focused solely on transportation, it now includes offices, manufacturing, construction and agriculture. This indicates that multifinance is increasingly recognized by national business players.

There are some interesting things if we look at the concentration and development of leasing companies. In the era of 1989, for example, this industry in Indonesia tends to increase its assets. The hunt for such assets is caused by economic challenges because they make them appear bigger, healthier and stronger. Companies that stayed in the original scale were in trouble and eventually closed altogether.

With a large asset and business scale, corporate perceptions are more reliable than others. For those whose capacity is limited, they try to keep appearing majestic and handsome. Then, start lyrics and mutual exploration. The next scenario, many leasing companies are joined in one group. This step seems to have a positive result. In addition to capital and bubbled assets, credibility and market control are also boosted.

But the puffing spirit of asset gradually faded. In the following year (1990), the leasing industry began to return to its basic economic principles. They prefer as much profit as possible. Actually, this orientation change is triggered by the increasingly tight competition in the leasing industry. As a result, prudence is somewhat neglected. The indication, the requirement to get the lease becomes more loose. In fact, reportedly in Bengkulu, one can get a lease just by submitting an ID Card (KTP).

In 1991, there was once again a major change in the finance company. Along with the tight money policy (TMP = Tight Money Policy), better known as Sumarlin I and II Breakthrough - interest rates also skyrocketed. As a result, many already approved credits must be postponed.

In terms of capital, TMP resulted multi-finance companies ran out of blood. The flow of funds that should be folded if any, the price is very high. That is why many of them combine their efforts by joining, they are easier to get credit, including from abroad.


Asosiasi Leasing Indonesia (ALI)

On July 2nd, 1982, the leasing companies in Indonesia formed their own organization named Indonesian Leasing Association (ALI) with its domicile in Jakarta.

This association served as the sole communication forum among the leasing companies in Indonesia. In this forum they together talk about and solve various problems encountered. ALI is also present to fight for the interests of its members to the government on the one hand and on the other hand, this organization also intends to be a bridge to forward the wishes and guidance of the government to its members.

A series of ideal targets became the goal of the establishment of ALI. Among them to promote and develop the role of financing institutions in Indonesia and contribute to the national economy.



The presence of ALI has been benefited all leasing business players in Indonesia and ALI has successfully conducted various activities for the benefit of its members, including assisting the development of leasing industry in Indonesia together with the Government.

Along with the growth of the financial services business sector and to accommodate the aspirations of all its members, on July 20th, 2000 a decision was made to change the name of the association from ALI to Indonesian Financial Services Association (IFSA) has been adopted.

In its development, on December 21st, 2000 the Indonesian Factoring Association (AFI) has also merged into IFSA.

The above mentioned decision was in line with the members’ business existence that financial services companies are allowed to undertake the business activities of leasing, factoring, consumer financing and credit cards.

In accordance with the purpose of its establishment, APPI together with the government continues to give contribution and more meaningful role in the improvement of the national economy, especially in the financial services business sector.


Logo Of The Association

Concept & Meaning of the Logo

The logo of the Indonesian Financial Services Association consist of a composition of four alphabets, namely A, P, P and I encircled by a square. A stands for Asosiasi (Association), the first P stands for Perusahaan (Company), the second P stands for Pembiayaan (Financial services) and I stands for Indonesia.

A series of syllables which are connected to each other and form one word reflects a unity of the organization which consists of several finance companies. Character of the syllables is created in a plastic formation reflecting the dynamic of the organization which keep on running and uniting just like the development of industrial society. The red dot at syllable I as part of an accentuation of the overall composition confirms the identity of the organization namely the financial services industry. All composition is lined up inside a squared line surrounding the characters reflect a strong will to unite in order to improve the financial services business in Indonesia.

The blue color which is coating the series of syllables of APPI suggest a maturity or grown up attitude as well as loyalty to the profession, whereas the red color in the dot of syllable I shows a never surrender determination and keenness in the efforts to keep improving the role of financial services companies in Indonesia.

The whole composition of the organization’s logo depicts a meaning that the Indonesian Financial Services Association as partner of the government shall continue to participate in the development of the national economy in order to create a just and prosperous people of Indonesia based on Pancasila (National Ideology) and the 1945 Constitution.

Details of Symbol Composition

2016 - 2019 Management


Wiwie Kurnia
Willy S. Dharma
Dennis Firmansjah


Suwandi Wiratno
President Director
Vice Chairman
Jodjana Jody
President Director

Rosalina Dhanudimuljo
President Director
Secretary General
Sigit Sembodo
Managing Director

Vice Chairman Field

Organizational Development
Financing Industry
Roni Haslim
President Director

FKD, Syariah Pokja
Gusti Wira Susanto
President Director
Education & Training
Wina Ratnawati
President Director

Joint Venture Relationship
Koji Hayakawa
Managing Director of New Business Unit
Executive Director
Susilo Sudjono

Working Committee

Komisi Tetap Bisnis Alat Berat & Mitra Pembiayaan

Chairman Jembar Ganda Ermaya, Komatsu Astra Finance
Vice Chairman Hasin Soleh, Chandra Sakti Utama Leasing
Komisi Tetap Bisnis R2 & Mitra Pembiayaan

Chairman Djap Tet Fa, Federal International Finance
Vice Chairman Iwan Setiawan, Mega Finance
Komisi Tetap Bisnis R4 & Mitra Pembiayaan

Chairman Petrus Karim, BCA Finance
Vice Chairman Denny Santoso, Astra Credit Companies
Vice Chairman Suwardi Gunawan, Dipo Star Finance
Komisi Tetap Manajemen Risiko

Chairman Handoko Liem, Astra Credit Companies
Vice Chairman Rahmat Susanto, BCA Finance
Vice Chairman Dennis Kusuma Halim, Bentara Sinergies Multifinance
Vice Chairman Jekson Simanjuntak, Mandiri Tunas Finance
Vice Chairman Arief Budiman, Chandra Sakti Utama Leasing
Komisi Tetap Pembiayaan Maritim

Chairman Efrinal Sinaga
Vice Chairman Sonny Maramis, Pro Car International Finance
Komisi Tetap Literasi & Inklusi Keuangan

Chairman Indra Nurhari, Al Ijarah Indonesia Finance
Vice Chairman Robertus Maria Bambang Gunawan, Sarana Global Finance Indonesia
Vice Chairman Dennis Kusuma Halim, Bentara Sinergies Multifinance
Vice Chairman Wempy Kunto Priambodo, Astra Credit Companies
Komisi Tetap Hukum & Perlindungan Konsumen

Chairman Eko Budisiswanto, Federal International Finance
Vice Chairman Inggrid Setiadharma, Adira Dinamika Multifinance
Vice Chairman Irene Damacosa, Radana Bhaskara Finance
Vice Chairman Ni Wayan Anik, Bima Multi Finance
Vice Chairman Arief Lambri, Chandra Sakti Utama Leasing
Vice Chairman Daniel Constantyn, Bussan Auto Finance
Vice Chairman Daniswara Pradiptha, Home Credit Indonesia
Vice Chairman Ninik Lidya Arlini, BCA Finance
Komisi Tetap Hubungan Pemerintah

Chairman Alfonso Napitupulu
Vice Chairman Tumbur Pardede
Komisi Tetap Akuntansi & Perpajakan

Chairman Iman Santoso, Ernst & Young
Vice Chairman Silviana Halim, Astra Credit Companies
Vice Chairman Linda Soetopo, Adira Dinamika Multifinance
Vice Chairman Puspitasari Saputra, BCA Finance
Komisi Tetap Pembiayaan Ekonomi Kreatif & UMKM

Chairman Darwan Tirtayasa, Astra Multi Finance
Vice Chairman Salman Yusuf, Pro Car International Finance
Komisi Tetap Joint Venture

Chairman Naoyuki Hoshida, Oto Group
Komisi Tetap Penelitian Pengkajian Regulasi

Chairman Andrijanto, Surya Artha Nusantara Finance
Komisi Tetap Media Relation

Chairman Suhendra Lie, MNC Finance
Komisi Tetap Pembiayaan Syariah

Chairman Salman Yusuf, Pro Car International Finance
Vice Chairman Krisdianto Soedarmono, Radana Bhaskara Finance
Vice Chairman Arry Cahyono, Bussan Auto Finance

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